Freshpet, Inc.
Insider activity for last month from 08/03 to 09/03. Counts use processed Form 4 rows. Purchase and sale metrics use codes P and S; totals remain unknown when any matching value is missing. Rows without a usable transaction date cannot be assigned to a rolling period and are excluded.
Open-market mix
Buy vs sell distribution by transaction countInsider activity report
Monthly open-market purchase and sale countsTransaction codes
By Form 4 transaction code in selected period- M · Option exercise · dominant32 · 64%
- S · Open-market sells16 · 32%
- F · Tax withholding2 · 4%
Activity by reported role
A joint filing can contribute to multiple roles- Chief executive officer · dominant48 · 96%
- COO2 · 4%
Distinct insiders active
Reporting-owner CIKs by month · peak Aug 2026 (1)Reported Holdings After
Separated by insider, security, and ownership typeThese are reported post-transaction holdings, not company-wide ownership percentages. Securities, indirect vehicles, and amendments are kept separate.
Filing activity heatmap
Each cell is one day · intensity = transactions · buys green, sells redTop insiders
By absolute net value across the selected period- CB-$7.1M
- BJ-$146.7k
Recent filing activity
Most recent 12 transactions · color = transaction code- FTax withholding09/03-$2.78MSEC
- FTax withholding09/03-$11.8MSEC
- MOption exercise08/21$0SEC
- MOption exercise08/21$0SEC
- MOption exercise08/21$0SEC
- MOption exercise08/21$0SEC
- SSell08/21-$8.27MSEC
- MOption exercise08/21$8.16MSEC
- SSell08/21-$9.36MSEC
- MOption exercise08/21$9.23MSEC
- SSell08/21-$4.79MSEC
- MOption exercise08/21$4.72MSEC
Filing detail checks
Secondary metrics for the selected periodFiling-only signals
Deterministic matches in the selected period
FRPT transaction history
Filters apply within this company and selected period by default| Ticker | Insider | Role | Type | Shares | Value | Code | Signals | 90d return | Filed | Trans date |
|---|---|---|---|---|---|---|---|---|---|---|
| FRPT | Baty Nicola J. | COO | withholding | 395 | -$2.78M | F | — | 0.0% | 09/03 | 09/01 |
| FRPT | Baty Nicola J. | COO | withholding | 1.68k | -$11.8M | F | — | 0.0% | 09/03 | 09/01 |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 7.98k | $0 | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 9.02k | $0 | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 4.62k | $0 | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 62.3k | $0 | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 1.12k | -$8.27M | S | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 7.98k | $8.16M | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 1.27k | -$9.36M | S | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 9.02k | $9.23M | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 652 | -$4.79M | S | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 4.62k | $4.72M | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 41.0k | -$306M | S | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 62.3k | $63.8M | M | −4.3% | 08/21 | 08/19 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 7.98k | $0 | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 9.02k | $0 | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 4.62k | $0 | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 62.3k | $0 | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 1.12k | -$8.13M | S | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 7.98k | $8.16M | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 1.27k | -$9.20M | S | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 9.02k | $9.23M | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 651 | -$4.71M | S | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 4.62k | $4.72M | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 41.0k | -$298M | S | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 62.3k | $63.8M | M | −6.3% | 08/19 | 08/17 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 7.98k | $0 | M | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 9.02k | $0 | M | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 4.62k | $0 | M | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 62.3k | $0 | M | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 1.12k | -$8.18M | S | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 7.98k | $8.16M | M | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 1.27k | -$9.25M | S | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 9.02k | $9.23M | M | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 651 | -$4.74M | S | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 4.62k | $4.72M | M | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | sale10b5-1 | 41.0k | -$299M | S | −3.2% | 08/18 | 08/14 | |
| FRPT | Cyr William B. | CEO | exercise10b5-1 | 62.3k | $63.8M | M | −3.2% | 08/18 | 08/14 |
Freshpet, Inc. Insider Activity FAQ
SEC Form 4 contextWho recently reported transactions at Freshpet, Inc.?
Baty Nicola J., Cyr William B..
When was the latest reported open-market purchase?
No code-P purchase is available for this period.
When was the latest reported open-market sale?
Cyr William B. reported a sale on Aug 26, 2026 valued at $7.38M. Read the SEC filing.
What is the recent purchase and sale balance?
Net open-market selling in the selected period was $12,679,111.91. Sales can occur for many non-investment reasons.
Where can I see the original SEC filing?
Every transaction row and latest-activity fact links to its original SEC filing.
What do these Form 4 transaction codes mean?
P and S generally describe open-market or private purchases and sales. A, D, F, M, X, G, J, and V describe awards, issuer dispositions, tax withholding, exercises, gifts, other transactions, and voluntary early reports; review each filing and its footnotes for context.