Total buying$00 buys
W
Wayfair Inc.
NYSEConsumer StaplesRetail-Catalog & Mail-Order Houses
Insider activity for last month from 09/19 to 10/19.
How these metrics are calculated
Counts use processed Form 4 rows. Purchase and sale metrics use codes P and S; totals remain unknown when any matching value is missing. Rows without a usable transaction date cannot be assigned to a rolling period and are excluded.
Total selling$15.9M12 sells
Net open-market−$15.9MBuying minus selling
Active insiders5Distinct reporting owners
Insider activity report
Calendar-month buckets within the selected date range
Latest filing: Oct 14, 2026
Open-market transaction mix · 12 transactions in the selected period
Code A includes awards, grants and other acquisitions; these are not open-market buys. A rolling period can include partial calendar months.
View exact monthly counts and disclosed values
| Month | Buys | Sells | Awards (A) | Buy value | Sell value | Net P/S value |
|---|---|---|---|---|---|---|
| Sep 2026 | 0 | 0 | 0 | $0 | $0 | $0 |
| Oct 2026 | 0 | 12 | 0 | $0 | $15.9M | -$15.9M |
Distinct insiders active
Reporting-owner CIKs by month · peak Oct 2026 (5)Sep 2026Oct 2026
Largest insider activity
By absolute net disclosed value · current transaction page- BJ-$1.8M
- GK-$1.2M
W transaction history
Newest filings · 20 transactions per pageLatest insider transactions
Form 4 filings from last month.| Company | Insider | Activity | Disclosed value | Filed (ET) |
|---|---|---|---|---|
WWayfair Inc. | Gulliver KateCFO · CAO | F · withholdingSEC filing ↗ | -$1.15MView disclosure → | |
WWayfair Inc. | Gulliver KateCFO · CAO | M · exerciseSEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Gulliver KateCFO · CAO | M · exerciseSEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Gulliver KateCFO · CAO | M · exerciseSEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Gulliver KateCFO · CAO | M · exerciseSEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Blotner JonPRES | M · exercise10b5-1 detectedDerivative securitySEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Blotner JonPRES | M · exercise10b5-1 detectedDerivative securitySEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Blotner JonPRES | M · exercise10b5-1 detectedDerivative securitySEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Blotner JonPRES | S · sale10b5-1 detectedSEC filing ↗ | -$630kView disclosure → | |
WWayfair Inc. | Blotner JonPRES | F · withholding10b5-1 detectedSEC filing ↗ | -$1.14MView disclosure → | |
WWayfair Inc. | Blotner JonPRES | M · exercise10b5-1 detectedSEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Blotner JonPRES | M · exercise10b5-1 detectedSEC filing ↗ | $0View disclosure → | |
WWayfair Inc. | Blotner JonPRES | M · exercise10b5-1 detectedSEC filing ↗ | $0View disclosure → |
Filing-only signals
Deterministic matches in the selected period
Filing detail checks
Secondary metrics for the selected periodTransaction codes
By Form 4 transaction code in selected period33transactionstxns
- M · Option exercise · dominant18 · 55%
- S · Open-market sells12 · 36%
- F · Tax withholding3 · 9%
Activity by reported role
A joint filing can contribute to multiple rolesCAO9
Chief financial officer9
PRES8
CTO6
Chief executive officer5
Director5
Reported Holdings After
Separated by insider, security, and ownership type
Blotner JonClass A Common Stock · Direct
116,431Oct 02, 2026
Gulliver KateClass A Common Stock · Direct
183,310Oct 01, 2026
Conine StevenClass A Common Stock · Direct
222,073Oct 12, 2026
Shah NirajClass A Common Stock · Direct
222,137Oct 12, 2026
Gulliver KateRestricted Stock Unit ("RSU") · Direct
44,857Oct 01, 2026
Tan FionaClass A Common Stock · Direct
39,195Oct 01, 2026
Blotner JonRestricted Stock Units ("RSUs") · Direct
365Oct 01, 2026
Tan FionaRestricted Stock Unit ("RSU") · Direct
54,146Oct 01, 2026
These are reported post-transaction holdings, not company-wide ownership percentages. Securities, indirect vehicles, and amendments are kept separate.
Filing activity heatmap
Current transaction page only · each cell is a filing date · buys green, sells redSep 19 → Oct 19
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Wayfair Inc. Insider Activity FAQ
SEC Form 4 contextWho recently reported transactions at Wayfair Inc.?
Shah Niraj, Conine Steven, Tan Fiona, Gulliver Kate, Blotner Jon.
When was the latest reported open-market purchase?
No code-P purchase is available for this period.
When was the latest reported open-market sale?
Shah Niraj reported a sale on Oct 12, 2026 valued at $63.7k. Read the SEC filing.
What is the recent purchase and sale balance?
Net open-market selling in the selected period was $15,939,287.00. Sales can occur for many non-investment reasons.
Where can I see the original SEC filing?
Every transaction row and latest-activity fact links to its original SEC filing.
What do these Form 4 transaction codes mean?
P and S generally describe open-market or private purchases and sales. A, D, F, M, X, G, J, and V describe awards, issuer dispositions, tax withholding, exercises, gifts, other transactions, and voluntary early reports; review each filing and its footnotes for context.