Transaction · 0001827011-26-000041

Huffman Steve Ladd

Huffman Steve Ladd, CEO, PRES, reported an open-market or private sale at Reddit, Inc. involving 5308.000000 shares for an estimated $772101.68. Reported holdings after the transaction were 337532.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCEO, PRES
RDDTReddit, Inc.
Filing timeOct 01
Trade dateSep 29, 2026
Filing · SECView on SEC
InsiderProfile
% of reported position traded1.55%Shares sold ÷ (holdings after + shares sold). Estimated position before: 342,840 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$149.53
Pre-filing
1mo ago +2.3%1w ago +4.1%1d ago -4.3%
Returns since
7d30d90d180d1y

RDDT price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
RDDT since 2026-10-01Filed yesterday · 1 day of post-filing data
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001827011-26-000041
Class A Common Stock
Transaction date
Sep 29, 2026
Filed Oct 01, 2026, 10:15 PM · 2d delay
Shares
5.30k sh
$145.46 per share
Estimated value
-$772k
Computed from shares × price
Holdings after
337k sh
Indirect · By The XYZ Revocable Trust

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Large Sale Repeat Seller 10b5-1 Detected
-6score
Filing-only score

-6

Compact filing score computed from stored Form 4 facts. Version v1.

Mixed or weak signal

This filing has a negative filing-only score. It may be less informative as an insider-activity signal and needs extra context.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

CEO & President

Officer YesDirector Yes10% YesOther No
Footnotes & amended
  1. F1

    The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 20, 2026.

  2. F2

    The sales were executed in multiple trades at prices ranging from $142.09 to $143.08. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon reque…

  3. F3

    The sales were executed in multiple trades at prices ranging from $143.15 to $144.13.

  4. F4

    The sales were executed in multiple trades at prices ranging from $144.15 to $145.14.

  5. F5

    The sales were executed in multiple trades at prices ranging from $145.16 to $146.11.

  6. F6

    The sales were executed in multiple trades at prices ranging from $146.17 to $147.16.

  7. F7

    The sales were executed in multiple trades at prices ranging from $147.17 to $147.43.

  8. F8

    The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.

  9. F9

    The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting…

Original filing · 0001827011-26-000041
Related transactions

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Same reporting owner
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