Latest filingSep 01, 2026Most recent Form 4
NOW
ServiceNow, Inc.
NYSETechnologyServices-Prepackaged Software
Insider activity for last month from 08/03 to 09/03. Counts use processed Form 4 rows. Purchase and sale metrics use codes P and S; totals remain unknown when any matching value is missing. Rows without a usable transaction date cannot be assigned to a rolling period and are excluded.
Total buying$00 buys
Total selling$193M4 sells
Net open-market-$193M8 insiders
Open-market mix
Buy vs sell distribution by transaction countInsider activity report
Monthly open-market purchase and sale counts Buys Sells
Transaction codes
By Form 4 transaction code in selected period67transactions
- M · Option exercise · dominant42 · 63%
- F · Tax withholding21 · 31%
- S · Open-market sells4 · 6%
Activity by reported role
A joint filing can contribute to multiple roles114transactions
- PRES · dominant37 · 32%
- GCO16 · 14%
- AEO10 · 9%
- CP10 · 9%
- Chief executive officer9 · 8%
- CHAIR9 · 8%
- PAO9 · 8%
- CC6 · 5%
- CLO6 · 5%
- Director2 · 2%
Distinct insiders active
Reporting-owner CIKs by month · peak Aug 2026 (8)Aug 2026Sep 2026
Reported Holdings After
Separated by insider, security, and ownership typeFipps PaulCommon Stock · Direct
18,305.1822Aug 31, 2026
Canney Jacqueline PCommon Stock · Direct
30,042Aug 28, 2026
Fontaine DanielleCommon Stock · Direct
10,887Aug 17, 2026
Mastantuono GinaCommon Stock · Direct
109,256.4656Aug 17, 2026
McDermott William RCommon Stock · Direct
184,199Aug 17, 2026
Fipps PaulRestricted Stock Units · Direct
1,195Aug 17, 2026
Zavery AmitCommon Stock · Direct
89,925Aug 14, 2026
Nowbar HosseinCommon Stock · Direct
7,174.8644Aug 14, 2026
These are reported post-transaction holdings, not company-wide ownership percentages. Securities, indirect vehicles, and amendments are kept separate.
Filing activity heatmap
Each cell is one day · intensity = transactions · buys green, sells redAug 03 → Sep 03
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Top insiders
By absolute net value across the selected period- CP-$1.5M
- MR-$1.3M
- FP-$710.0k
- CE-$365.9k
- NH-$247.4k
Recent filing activity
Most recent 12 transactions · color = transaction code- SSell09/01-$30.0MSEC
- SSell09/01-$108MSEC
- SSell08/31-$36.5MSEC
- MOption exercise08/19$0SEC
- FTax withholding08/19-$26.3MSEC
- MOption exercise08/19$0SEC
- MOption exercise08/19$0SEC
- FTax withholding08/19-$5.83MSEC
- MOption exercise08/19$0SEC
- MOption exercise08/19$0SEC
- MOption exercise08/19$0SEC
- FTax withholding08/19-$1.41MSEC
Filing detail checks
Secondary metrics for the selected periodFiling-only signals
Deterministic matches in the selected period
NOW transaction history
Filters apply within this company and selected period by default| Ticker | Insider | Role | Type | Shares | Value | Code | Signals | 90d return | Filed | Trans date |
|---|---|---|---|---|---|---|---|---|---|---|
| NOW | Fipps Paul | PRESGCO | sale | 2.03k | -$30.0M | S | 0.0% | 09/01 | 08/31 | |
| NOW | Canney Jacqueline P | CPAEO | sale10b5-1 | 7.84k | -$108M | S | 0.0% | 09/01 | 08/28 | |
| NOW | Chamberlain Paul Edward | DIR | sale | 2.70k | -$36.5M | S | 0.0% | 08/31 | 08/27 | |
| NOW | McDermott William R | CHAIRCEO | exercise | 4.16k | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | McDermott William R | CHAIRCEO | withholding | 2.23k | -$26.3M | F | +12.3% | 08/19 | 08/17 | |
| NOW | McDermott William R | CHAIRCEO | exercise | 4.16k | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Canney Jacqueline P | CPAEO | exercise | 970 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Canney Jacqueline P | CPAEO | withholding | 496 | -$5.83M | F | +12.3% | 08/19 | 08/17 | |
| NOW | Canney Jacqueline P | CPAEO | exercise | 970 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Fipps Paul | PRESGCO | exercise | 300 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Fipps Paul | PRESGCO | exercise | 340 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Fipps Paul | PRESGCO | withholding | 120 | -$1.41M | F | +12.3% | 08/19 | 08/17 | |
| NOW | Fipps Paul | PRESGCO | exercise | 300 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Fipps Paul | PRESGCO | withholding | 136 | -$1.60M | F | +12.3% | 08/19 | 08/17 | |
| NOW | Fipps Paul | PRESGCO | exercise | 340 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Fontaine Danielle | PAO | exercise | 485 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Fontaine Danielle | PAO | withholding | 168 | -$1.97M | F | +12.3% | 08/19 | 08/17 | |
| NOW | Fontaine Danielle | PAO | exercise | 485 | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Mastantuono Gina | PRES | exercise | 1.59k | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | Mastantuono Gina | PRES | withholding | 858 | -$10.0M | F | +12.3% | 08/19 | 08/17 | |
| NOW | Mastantuono Gina | PRES | exercise | 1.59k | $0 | M | +12.3% | 08/19 | 08/17 | |
| NOW | McDermott William R | CHAIRCEO | exercise | 8.87k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | McDermott William R | CHAIRCEO | exercise | 6.27k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | McDermott William R | CHAIRCEO | withholding | 4.77k | -$59.1M | F | +19.6% | 08/18 | 08/14 | |
| NOW | McDermott William R | CHAIRCEO | exercise | 8.87k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | McDermott William R | CHAIRCEO | withholding | 3.37k | -$41.8M | F | +19.6% | 08/18 | 08/14 | |
| NOW | McDermott William R | CHAIRCEO | exercise | 6.27k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | exercise | 5.60k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | exercise | 1.11k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | exercise | 940 | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | withholding | 2.23k | -$27.7M | F | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | exercise | 5.60k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | withholding | 444 | -$5.50M | F | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | exercise | 1.11k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | withholding | 376 | -$4.66M | F | +19.6% | 08/18 | 08/14 | |
| NOW | Fipps Paul | PRESGCO | exercise | 940 | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Nowbar Hossein | PRESCLO | exercise | 2.20k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Nowbar Hossein | PRESCLO | exercise | 2.85k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Nowbar Hossein | PRESCLO | withholding | 870 | -$10.7M | F | +19.6% | 08/18 | 08/14 | |
| NOW | Nowbar Hossein | PRESCLO | exercise | 2.20k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Nowbar Hossein | PRESCLO | withholding | 1.12k | -$13.9M | F | +19.6% | 08/18 | 08/14 | |
| NOW | Nowbar Hossein | PRESCLO | exercise | 2.85k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Canney Jacqueline P | CPAEO | exercise | 3.56k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Canney Jacqueline P | CPAEO | exercise | 1.49k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Canney Jacqueline P | CPAEO | withholding | 1.82k | -$22.5M | F | +19.6% | 08/18 | 08/14 | |
| NOW | Canney Jacqueline P | CPAEO | exercise | 3.56k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Canney Jacqueline P | CPAEO | withholding | 761 | -$9.43M | F | +19.6% | 08/18 | 08/14 | |
| NOW | Canney Jacqueline P | CPAEO | exercise | 1.49k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Zavery Amit | PRESCC | exercise | 7.18k | $0 | M | +19.6% | 08/18 | 08/14 | |
| NOW | Zavery Amit | PRESCC | exercise | 3.13k | $0 | M | +19.6% | 08/18 | 08/14 |
ServiceNow, Inc. Insider Activity FAQ
SEC Form 4 contextWho recently reported transactions at ServiceNow, Inc.?
Fipps Paul, Canney Jacqueline P, Chamberlain Paul Edward, McDermott William R, Fontaine Danielle, Mastantuono Gina, Nowbar Hossein, Zavery Amit.
When was the latest reported open-market purchase?
No code-P purchase is available for this period.
When was the latest reported open-market sale?
Fipps Paul reported a sale on Aug 31, 2026 valued at $30.0M. Read the SEC filing.
What is the recent purchase and sale balance?
Net open-market selling in the selected period was $1,937,914.22. Sales can occur for many non-investment reasons.
Where can I see the original SEC filing?
Every transaction row and latest-activity fact links to its original SEC filing.
What do these Form 4 transaction codes mean?
P and S generally describe open-market or private purchases and sales. A, D, F, M, X, G, J, and V describe awards, issuer dispositions, tax withholding, exercises, gifts, other transactions, and voluntary early reports; review each filing and its footnotes for context.