Transaction · 0001104659-26-104083

Yu Bin Helen

Yu Bin Helen, DIR, reported a transaction classified as exercise at Baozun Inc. involving 16809.000000 shares for an estimated $0.00. Reported holdings after the transaction were 42000.000000 shares. A 10b5-1 reference was not detected in the stored filing text.

exerciseSEC transaction code MDIR
BZUNBaozun Inc.
Filing timeSep 01
Trade dateAug 28, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$2.84
Pre-filing
1mo ago1w ago1d ago +6.3%
Returns since
7d +0.0%30d +0.0%90d +0.0%180d +0.0%1y +0.0%

BZUN price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
BZUN since 2026-09-01Filed 2 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Derivative
Type
exercise
Code M
Identifier
0001104659-26-104083
Restricted Stock Unit
Transaction date
Aug 28, 2026
Filed Sep 01, 2026, 10:26 AM · 4d delay
Shares
16.8k sh
$0 per share
Estimated value
$0
Computed from shares × price
Holdings after
42.0k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Derivative Transaction Direct Ownership Large Holdings Reduction
-10score
Filing-only score

-10

Compact filing score computed from stored Form 4 facts. Version v1.

Mixed or weak signal

This filing has a negative filing-only score. It may be less informative as an insider-activity signal and needs extra context.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

No officer title

Officer NoDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    Each of American Depositary Share represents three Class A Ordinary Shares.

  2. F2

    Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer.

  3. F3

    18,000 RUSs were granted to the reporting person pursuant to the 2022 Share Incentive Plan on August 28, 2026, and each of 7,500 RSUs and 10,500 RSUs shall be vested on May 21, 2029 and May 21, 2030,…

  4. F4

    Of the total 58,809 RSUs, 16,809 RSUs had been fully vested and were converted into 5,603 American Depositary Shares on August 28, 2026.

Original filing · 0001104659-26-104083
Related transactions

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