Transaction · 0001628280-26-057648

HURD JEFFREY J

HURD JEFFREY J, COO, reported an open-market or private sale at Equitable Holdings, Inc. involving 300.000000 shares for an estimated $15918.99. Reported holdings after the transaction were 65019.413200 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCOO
EQHEquitable Holdings, Inc.
Filing timeAug 18
Trade dateAug 17, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$50.84
Pre-filing
1mo ago -3.6%1w ago +3.6%1d ago +4.4%
Returns since
7d -3.8%30d -2.9%90d -2.9%180d -2.9%1y -2.9%

EQH price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
EQH since 2026-08-18Filed 18 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001628280-26-057648
Common Stock
Transaction date
Aug 17, 2026
Filed Aug 18, 2026, 08:14 PM · 1d delay
Shares
300 sh
$5.30k per share
Estimated value
-$1.59M
Computed from shares × price
Holdings after
65.0k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Direct Ownership Repeat Seller 10b5-1 Detected
0score
Filing-only score

0

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Operating Officer

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    The sale reported and options exercised on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 1, 2025.

  2. F2

    Total includes RSUs.

  3. F3

    This transaction was executed in multiple trades at prices ranging from $51.02 to $51.995. The price reported above reflects the weighted average purchase price. The reporting person hereby

  4. (2 footnotes)

    undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

  5. F4

    This transaction was executed in multiple trades at prices ranging from $52.02 to $53.01. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes…

  6. F5

    This transaction was executed in multiple trades at prices ranging from $53.03 to $53.06. The price reported above reflects the weighted average purchase price. The reporting person hereby

  7. F6

    This transaction was executed in multiple trades at prices ranging from $51.02 to $51.89. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes…

  8. F7

    This transaction was executed in multiple trades at prices ranging from $53.04 to $53.10. The price reported above reflects the weighted average purchase price. The reporting person hereby undertakes…

  9. F8

    Grant of employee stock option under the Issuer's 2018 Omnibus Incentive Plan exempt under Rule 16b-3. The options vested in three installments beginning on March 1, 2019

Original filing · 0001628280-26-057648
Related transactions

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Same reporting owner
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EQH