Transaction · 0002089362-26-000018

Colis Peter George

Colis Peter George, CEO, SECY, reported an open-market or private sale at Ethos Technologies Inc. involving 21363.000000 shares for an estimated $849606.51. Reported holdings after the transaction were 1539331.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCEO, SECY
LIFEEthos Technologies Inc.
Trade date
Sep 16, 2026
Filing date
Sep 18, 2026
View on SEC Insider profile
Estimated value-$849kShares × reported price
Shares traded21.3k$39.77 per share
Holdings after1.53MDirect
% of reported position traded1.37%This security and ownership context
How reported position traded is calculated

Shares sold ÷ (holdings after + shares sold). Estimated position before: 1,560,694 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

LIFE price since this filing

Daily closing prices, with the filing date and available return windows
LIFE · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago -2.3%1w ago +10.3%1d ago +11.9%
Returns since7d -4.8%30d +4.2%90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0002089362-26-000018
Class A Common Stock
Transaction date
Sep 16, 2026
Filed Sep 18, 2026, 08:05 PM · 2d delay
Shares
21,363 sh
$39.77 per share
Estimated value
-$849k
Computed from shares × price
Holdings after
1,539,331 sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Direct Ownership Repeat Seller 10b5-1 Detected
Filing-only score

0 points

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

How this score is calculated
  • direct_ownership+6 points

    direct_or_indirect_ownership = D

    Direct ownership reports the insider's personal stake.
  • timely_filing+4 points

    reporting_delay_days = 2

    Filing reported within two business days of the transaction.
  • tenb5_1_detected-10 points

    is_10b5_1 = true

    Stored filing content includes detected 10b5-1 language.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

CEO and Secretary

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subje…

  2. F2

    Includes shares issuable on settlement of restricted stock units.

  3. F3

    This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026, and occurred pursuant to the pre-established terms of such plan rather than as a resul…

  4. F4

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.20 to $40.16 inclusive. The Reporting Person undertakes to provide to the Iss…

  5. F5

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $40.25 to $40.58 inclusive. The Reporting Person undertakes to provide to the Iss…

  6. F6

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.465 to $37.89 inclusive. The Reporting Person undertakes to provide to the Is…

  7. F7

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.505 to $39.25 inclusive. The Reporting Person undertakes to provide to the Is…

  8. F8

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.34 to $36.305 inclusive. The Reporting Person undertakes to provide to the Is…

  9. F9

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.395 to $37.39 inclusive. The Reporting Person undertakes to provide to the Is…

  10. F10

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.395 to $37.80 inclusive. The Reporting Person undertakes to provide to the Is…

  11. F11

    The securities held by the Reporting Person reported herein reflect the receipt of securities pursuant to pro rata distributions in kind, for no additional consideration. The receipt of such securitie…

  12. F12

    The shares are held by the Colis Zhan Family Trust (the "Trust"). The Reporting Person is a trustee of the Trust.

  13. F13

    Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.

  14. F14

    Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.

Original filing · 0002089362-26-000018
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