Transaction · 0001477720-26-000070

Rogers Daniel Mark

Rogers Daniel Mark, CEO, reported an open-market or private sale at Asana, Inc. involving 18021.000000 shares for an estimated $180900.20. Reported holdings after the transaction were 1456698.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCEO
ASANAsana, Inc.
Trade date
Oct 09, 2026
Filing date
Oct 13, 2026
View on SEC Insider profile
Estimated value-$180kShares × reported price
Shares traded18.0k$10.04 per share
Holdings after1.45MDirect
% of reported position traded1.22%This security and ownership context
How reported position traded is calculated

Shares sold ÷ (holdings after + shares sold). Estimated position before: 1,474,719 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

ASAN price since this filing

Daily closing prices, with the filing date and available return windows
ASAN · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago -16.3%1w ago -12.7%1d ago +0.0%
Returns since7d30d90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001477720-26-000070
Class A Common Stock
Transaction date
Oct 09, 2026
Filed Oct 13, 2026, 08:29 PM · 4d delay
Shares
18,021 sh
$10.04 per share
Estimated value
-$180k
Computed from shares × price
Holdings after
1,456,698 sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Cluster Selling Direct Ownership Repeat Seller 10b5-1 Detected
Filing-only score

-4 points

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

How this score is calculated
  • direct_ownership+6 points

    direct_or_indirect_ownership = D

    Direct ownership reports the insider's personal stake.
  • tenb5_1_detected-10 points

    is_10b5_1 = true

    Stored filing content includes detected 10b5-1 language.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Executive Officer

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 31, 2026.

  2. F2

    The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.11 per share. The Reporting Person undertakes to p…

Original filing · 0001477720-26-000070
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