Transaction · 0001284309-26-000030

Madden Larry

MADDEN LARRY, CFO, reported an open-market or private sale at Viant Technology Inc. involving 20711.000000 shares for an estimated $272059.70. Reported holdings after the transaction were 322000.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCFO
DSPViant Technology Inc.
Trade date
Oct 13, 2026
Filing date
Oct 15, 2026
View on SEC Insider profile
Estimated value-$272kShares × reported price
Shares traded20.7k$13.14 per share
Holdings after322kDirect
% of reported position traded6.04%This security and ownership context
How reported position traded is calculated

Shares sold ÷ (holdings after + shares sold). Estimated position before: 342,711 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

DSP price since this filing

Daily closing prices, with the filing date and available return windows
DSP · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago1w ago -5.5%1d ago +4.4%
Returns since7d30d90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001284309-26-000030
Class A Common Stock
Transaction date
Oct 13, 2026
Filed Oct 15, 2026, 12:30 AM · 2d delay
Shares
20,711 sh
$13.14 per share
Estimated value
-$272k
Computed from shares × price
Holdings after
322,000 sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Direct Ownership Repeat Seller 10b5-1 Detected
Filing-only score

0 points

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

How this score is calculated
  • direct_ownership+6 points

    direct_or_indirect_ownership = D

    Direct ownership reports the insider's personal stake.
  • timely_filing+4 points

    reporting_delay_days = 2

    Filing reported within two business days of the transaction.
  • tenb5_1_detected-10 points

    is_10b5_1 = true

    Stored filing content includes detected 10b5-1 language.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Financial Officer

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    Shares sold pursuant to a 10b5-1 plan adopted by the Reporting Person on June 17, 2026.

  2. F2

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.93 to $13.31. The Reporting Person undertakes to provide the Issu…

Original filing · 0001284309-26-000030
Related transactions

0 other transactions

Same SEC filing
Recent company activity

0 recent txs

DSP