Total buying$00 buys
MAX
MediaAlpha, Inc.
NYSEConsumer DiscretionaryServices-Business Services, NEC
Insider activity for last month from 09/19 to 10/19.
How these metrics are calculated
Counts use processed Form 4 rows. Purchase and sale metrics use codes P and S; totals remain unknown when any matching value is missing. Rows without a usable transaction date cannot be assigned to a rolling period and are excluded.
Total selling$693k13 sells
Net open-market−$693kBuying minus selling
Active insiders4Distinct reporting owners
Insider activity report
Calendar-month buckets within the selected date range
Latest filing: Oct 14, 2026
Open-market transaction mix · 13 transactions in the selected period
Code A includes awards, grants and other acquisitions; these are not open-market buys. A rolling period can include partial calendar months.
View exact monthly counts and disclosed values
| Month | Buys | Sells | Awards (A) | Buy value | Sell value | Net P/S value |
|---|---|---|---|---|---|---|
| Sep 2026 | 0 | 5 | 0 | $0 | $193k | -$193k |
| Oct 2026 | 0 | 8 | 1 | $0 | $500k | -$500k |
Distinct insiders active
Reporting-owner CIKs by month · peak Oct 2026 (3)Sep 2026Oct 2026
Largest insider activity
By absolute net disclosed value · current transaction page- NE-$401.8k
- YS-$263.3k
- YA-$28.2k
- ST-$10.4k
MAX transaction history
Newest filings · 20 transactions per pageLatest insider transactions
Form 4 filings from last month.Filing-only signals
Deterministic matches in the selected period
Filing detail checks
Secondary metrics for the selected periodTransaction codes
By Form 4 transaction code in selected period15transactionstxns
- S · Open-market sells · dominant13 · 87%
- A · Grants / awards1 · 7%
- F · Tax withholding1 · 7%
Activity by reported role
A joint filing can contribute to multiple rolesDirector10
SR4
CTO1
Reported Holdings After
Separated by insider, security, and ownership type
Nonko EugeneClass A Common Stock · Direct
797,620Oct 14, 2026
Nonko EugeneClass A Common Stock · Indirect · By O.N.E. Holdings,LLC
834,549Oct 14, 2026
Sinanyan TigranClass A Common Stock · Direct
254,781Oct 01, 2026
Yi StevenClass A Common Stock · Direct
2,313,707Oct 09, 2026
Yeh Kuanling AmyClass A Common Stock · Direct
546,091Sep 25, 2026
These are reported post-transaction holdings, not company-wide ownership percentages. Securities, indirect vehicles, and amendments are kept separate.
Filing activity heatmap
Current transaction page only · each cell is a filing date · buys green, sells redSep 19 → Oct 19
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MediaAlpha, Inc. Insider Activity FAQ
SEC Form 4 contextWho recently reported transactions at MediaAlpha, Inc.?
Nonko Eugene, Yi Steven, Sinanyan Tigran, Yeh Kuanling Amy.
When was the latest reported open-market purchase?
No code-P purchase is available for this period.
When was the latest reported open-market sale?
Nonko Eugene reported a sale on Oct 14, 2026 valued at $69.1k. Read the SEC filing.
What is the recent purchase and sale balance?
Net open-market selling in the selected period was $693,316.32. Sales can occur for many non-investment reasons.
Where can I see the original SEC filing?
Every transaction row and latest-activity fact links to its original SEC filing.
What do these Form 4 transaction codes mean?
P and S generally describe open-market or private purchases and sales. A, D, F, M, X, G, J, and V describe awards, issuer dispositions, tax withholding, exercises, gifts, other transactions, and voluntary early reports; review each filing and its footnotes for context.