Transaction · 0001818383-26-000249

Yi Steven

Yi Steven, SR, reported an open-market or private sale at MediaAlpha, Inc. involving 2033.000000 shares for an estimated $22376.82. Reported holdings after the transaction were 2313707.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SSR
MAXMediaAlpha, Inc.
Filing timeOct 10
Trade dateOct 09, 2026
Filing · SECView on SEC
InsiderProfile
% of reported position traded0.09%Shares sold ÷ (holdings after + shares sold). Estimated position before: 2,315,740 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$10.09
Pre-filing
1mo ago +14.8%1w ago -4.8%1d ago +5.8%
Returns since
7d30d90d180d1y

MAX price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
MAX since 2026-10-10Filed today · pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001818383-26-000249
Class A Common Stock
Transaction date
Oct 09, 2026
Filed Oct 10, 2026, 12:21 AM · 1d delay
Shares
2.03k sh
$11.01 per share
Estimated value
-$22.3k
Computed from shares × price
Holdings after
2.31M sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Direct Ownership Repeat Seller 10b5-1 Detected
0score
Filing-only score

0

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

See Remarks

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

  2. F2

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.045 per share. The Reporting Person undertakes to provide upon request by the Sec…

  3. F3

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.00 to $11.02 per share. The Reporting Person undertakes to provide upon request by the Secu…

Original filing · 0001818383-26-000249
Related transactions

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Same reporting owner
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