TRIP

TripAdvisor, Inc.

NasdaqTechnologyServices-Computer Programming, Data Processing, Etc.

Insider activity for last month from 08/05 to 09/05. Counts use processed Form 4 rows. Purchase and sale metrics use codes P and S; totals remain unknown when any matching value is missing. Rows without a usable transaction date cannot be assigned to a rolling period and are excluded.

Latest filingSep 04, 2026Most recent Form 4
Total buying$00 buys
Total selling$7.56M1 sells
Net open-market-$7.56M5 insiders
Open-market mix
Buy vs sell distribution by transaction count
1 transactions
0 buys0%·100%1 sells

Insider activity report

Monthly open-market purchase and sale counts
Buys Sells
530-3-5transactionsAugSep 2026 sells: 1 transactions · $7.56M1Sep

Transaction codes

By Form 4 transaction code in selected period
46transactions
  • M · Option exercise · dominant30 · 65%
  • F · Tax withholding15 · 33%
  • S · Open-market sells1 · 2%

Activity by reported role

A joint filing can contribute to multiple roles
73transactions
  • Chief executive officer · dominant19 · 26%
  • CAO9 · 12%
  • Chief financial officer9 · 12%
  • CS9 · 12%
  • OO9 · 12%
  • PRES9 · 12%
  • SVP9 · 12%

Distinct insiders active

Reporting-owner CIKs by month · peak Aug 2026 (5)
Aug 2026Sep 2026
6distinct insiders in 2 months

Reported Holdings After

Separated by insider, security, and ownership type
Ambeskovic AlmirCommon Stock · Direct
41.1k30.5kAug 14, 2026 · 36,387 shares owned afterAug 14, 2026 · 37,206 shares owned afterAug 14, 2026 · 35,628 shares owned afterAug 14, 2026 · 37,362 shares owned afterAug 14, 2026 · 41,103 shares owned afterAug 14, 2026 · 38,456 shares owned afterSep 02, 2026 · 30,456 shares owned afterAug 14, 2026Sep 02, 2026
30,456Sep 02, 2026
Dalton Kristen AnnCommon Stock · Direct
126.5k120.4kAug 14, 2026 · 121,299 shares owned afterAug 14, 2026 · 120,361 shares owned afterAug 14, 2026 · 123,251 shares owned afterAug 14, 2026 · 122,287 shares owned afterAug 14, 2026 · 126,479 shares owned afterAug 14, 2026 · 125,080 shares owned afterAug 14, 2026Aug 14, 2026
125,080Aug 14, 2026
Gouvalaris GeoffreyCommon Stock · Direct
109.2k106.4kAug 14, 2026 · 106,351 shares owned afterAug 14, 2026 · 107,218 shares owned afterAug 14, 2026 · 106,963 shares owned afterAug 14, 2026 · 109,164 shares owned afterAug 14, 2026 · 108,518 shares owned afterAug 14, 2026 · 106,754 shares owned afterAug 14, 2026Aug 14, 2026
106,754Aug 14, 2026
Noonan MichaelCommon Stock · Direct
150.8k141.5kAug 14, 2026 · 143,525 shares owned afterAug 14, 2026 · 141,487 shares owned afterAug 14, 2026 · 145,245 shares owned afterAug 14, 2026 · 143,428 shares owned afterAug 14, 2026 · 150,764 shares owned afterAug 14, 2026 · 147,217 shares owned afterAug 14, 2026Aug 14, 2026
147,217Aug 14, 2026
Goldberg MattCommon Stock · Direct
284.7k266.7kAug 14, 2026 · 266,673 shares owned afterAug 14, 2026 · 268,372 shares owned afterAug 14, 2026 · 267,550 shares owned afterAug 14, 2026 · 284,736 shares owned afterAug 14, 2026 · 276,426 shares owned afterAug 14, 2026 · 270,698 shares owned afterAug 14, 2026Aug 14, 2026
270,698Aug 14, 2026
Dalton Kristen AnnRestricted Stock Units · Direct
41.9k5.6kAug 14, 2026 · 41,919 shares owned afterAug 14, 2026 · 5,621 shares owned afterAug 14, 2026 · 17,342 shares owned afterAug 14, 2026Aug 14, 2026
17,342Aug 14, 2026
Gouvalaris GeoffreyRestricted Stock Units · Direct
22.0k2.7kAug 14, 2026 · 22,008 shares owned afterAug 14, 2026 · 2,741 shares owned afterAug 14, 2026 · 5,203 shares owned afterAug 14, 2026Aug 14, 2026
5,203Aug 14, 2026
Ambeskovic AlmirRestricted Stock Units · Direct
47.2k5.6kAug 14, 2026 · 47,158 shares owned afterAug 14, 2026 · 5,621 shares owned afterAug 14, 2026 · 10,406 shares owned afterAug 14, 2026Aug 14, 2026
10,406Aug 14, 2026

These are reported post-transaction holdings, not company-wide ownership percentages. Securities, indirect vehicles, and amendments are kept separate.

Filing activity heatmap
Each cell is one day · intensity = transactions · buys green, sells red
2 active days
Aug 05Sep 05
LessMore
Top insiders
By absolute net value across the selected period
5 insiders
  • GM
    Goldberg MattCEO, PRES · rank 1 · 0 buys · 0 sells
    +$154.2klast 08/18/undefined
  • NM
    Noonan MichaelCFO, SVP · rank 2 · 0 buys · 0 sells
    +$86.7klast 08/18/undefined
  • DA
    Dalton Kristen AnnCS, OO · rank 3 · 0 buys · 0 sells
    +$72.3klast 08/18/undefined
  • GG
    Gouvalaris GeoffreyCAO · rank 4 · 0 buys · 0 sells
    +$34.4klast 08/18/undefined
  • AA
    Ambeskovic AlmirCEO · rank 5 · 0 buys · 1 sells
    -$4.6klast 09/04/undefined
Recent filing activity
Most recent 12 transactions · color = transaction code

Filing detail checks

Secondary metrics for the selected period
Largest buy-
Largest sale$7.56M
10b5-1 detected1
Amended rows0

Filing-only signals

Deterministic matches in the selected period

TRIP transaction history

Filters apply within this company and selected period by default
Reset
TickerInsiderRoleTypeSharesValueCodeSignals90d returnFiledTrans date
TRIPAmbeskovic Almir
CEO
sale10b5-18.00k-$7.56MS0.0%09/0409/02
TRIPGoldberg Matt
CEOPRES
exercise17.1k$0M7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
exercise1.69k$0M7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
exercise8.32k$0M7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
withholding8.31k-$9.11MF7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
exercise17.1k$18.8MM7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
withholding822-$901kF7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
exercise1.69k$1.86MM7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
withholding4.02k-$4.41MF7.5%08/1808/14
TRIPGoldberg Matt
CEOPRES
exercise8.32k$9.13MM7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
exercise7.33k$0M7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
exercise3.75k$0M7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
exercise4.21k$0M7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
withholding3.54k-$3.89MF7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
exercise7.33k$8.04MM7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
withholding1.81k-$1.99MF7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
exercise3.75k$4.12MM7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
withholding2.03k-$2.23MF7.5%08/1808/14
TRIPNoonan Michael
CFOSVP
exercise4.21k$4.62MM7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
exercise4.71k$0M7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
exercise1.73k$0M7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
exercise2.81k$0M7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
withholding2.64k-$2.72MF7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
exercise4.71k$6.34MM7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
withholding975-$1.00MF7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
exercise1.73k$2.33MM7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
withholding1.57k-$1.62MF7.5%08/1808/14
TRIPAmbeskovic Almir
CEO
exercise2.81k$3.78MM7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
exercise2.20k$0M7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
exercise867$0M7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
exercise1.37k$0M7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
withholding646-$708kF7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
exercise2.20k$2.41MM7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
withholding255-$279kF7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
exercise867$951kM7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
withholding403-$442kF7.5%08/1808/14
TRIPGouvalaris Geoffrey
CAO
exercise1.37k$1.50MM7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
exercise4.19k$0M7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
exercise2.89k$0M7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
exercise2.81k$0M7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
withholding1.39k-$1.53MF7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
exercise4.19k$4.59MM7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
withholding964-$1.05MF7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
exercise2.89k$3.17MM7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
withholding938-$1.02MF7.5%08/1808/14
TRIPDalton Kristen Ann
CSOO
exercise2.81k$3.08MM7.5%08/1808/14

TripAdvisor, Inc. Insider Activity FAQ

SEC Form 4 context

Who recently reported transactions at TripAdvisor, Inc.?

Ambeskovic Almir, Goldberg Matt, Noonan Michael, Gouvalaris Geoffrey, Dalton Kristen Ann.

When was the latest reported open-market purchase?

No code-P purchase is available for this period.

When was the latest reported open-market sale?

Ambeskovic Almir reported a sale on Sep 02, 2026 valued at $7.56M. Read the SEC filing.

What is the recent purchase and sale balance?

Net open-market selling in the selected period was $75,600.00. Sales can occur for many non-investment reasons.

Where can I see the original SEC filing?

Every transaction row and latest-activity fact links to its original SEC filing.

What do these Form 4 transaction codes mean?

P and S generally describe open-market or private purchases and sales. A, D, F, M, X, G, J, and V describe awards, issuer dispositions, tax withholding, exercises, gifts, other transactions, and voluntary early reports; review each filing and its footnotes for context.