Transaction · 0001818383-26-000158

Yeh Kuanling Amy

Yeh Kuanling Amy, CTO, reported an open-market or private sale at MediaAlpha, Inc. involving 3000.000000 shares for an estimated $26668.80. Reported holdings after the transaction were 569985.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCTO
MAXMediaAlpha, Inc.
Filing timeJun 05
Trade dateJun 05, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$9.07
Pre-filing
1mo ago -1.1%1w ago -1.9%1d ago -4.6%
Returns since
7d +4.1%30d +48.1%90d +35.9%180d +35.9%1y +35.9%

MAX price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
MAX since 2026-06-05Filed 91 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001818383-26-000158
Class A Common Stock
Transaction date
Jun 05, 2026
Filed Jun 05, 2026, 08:23 PM · 0d delay
Shares
3.00k sh
$889 per share
Estimated value
-$2.66M
Computed from shares × price
Holdings after
569k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Direct Ownership 10b5-1 Detected
0score
Filing-only score

0

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Technology Officer

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

  2. F2

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.675 to $9.01 per share. The Reporting Person undertakes to provide upon request by the Secur…

Original filing · 0001818383-26-000158
Related transactions

0 other filings

Same reporting owner
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