Transaction · 0000929638-26-003159

Cyr William B.

Cyr William B., CEO, reported a transaction classified as exercise at Freshpet, Inc. involving 7981.000000 shares for an estimated $81645.63. Reported holdings after the transaction were 70959.000000 shares. The stored filing text includes a detected 10b5-1 reference.

exerciseSEC transaction code MCEO
FRPTFreshpet, Inc.
Trade date
Aug 17, 2026
Filing date
Aug 19, 2026
View on SEC Insider profile
Estimated value$81.6kShares × reported price
Shares traded7.98k$10.23 per share
Holdings after70.9kIndirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants
% of reported position tradedUnavailableThis security and ownership context
How reported position traded is calculated

Calculated only for code-P purchases and code-S sales.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

FRPT price since this filing

Daily closing prices, with the filing date and available return windows
FRPT · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago -24.5%1w ago -9.7%1d ago -3.0%
Returns since7d -0.2%30d -18.1%90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
exercise
Code M
Identifier
0000929638-26-003159
Common Stock
Transaction date
Aug 17, 2026
Filed Aug 19, 2026, 08:28 PM · 2d delay
Shares
7,981 sh
$10.23 per share
Estimated value
$81.6k
Computed from shares × price
Holdings after
70,959 sh
Indirect · By Linda W. Cyr 2020 Irrevocable Trust for Descendants

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
10b5-1 Detected
Filing-only score

-6 points

Compact filing score computed from stored Form 4 facts. Version v1.

Mixed or weak signal

This filing has a negative filing-only score. It may be less informative as an insider-activity signal and needs extra context.

How this score is calculated
  • timely_filing+4 points

    reporting_delay_days = 2

    Filing reported within two business days of the transaction.
  • tenb5_1_detected-10 points

    is_10b5_1 = true

    Stored filing content includes detected 10b5-1 language.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Executive Officer

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

  2. F2

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.755 to $72.870.

  3. F3

    The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding th…

  4. F4

    The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.

Original filing · 0000929638-26-003159
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