Transaction · 0001818383-26-000213

Yeh Kuanling Amy

Yeh Kuanling Amy, CTO, reported an open-market or private sale at MediaAlpha, Inc. involving 12000.000000 shares for an estimated $162616.80. Reported holdings after the transaction were 541985.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCTO
MAXMediaAlpha, Inc.
Trade date
Aug 14, 2026
Filing date
Aug 18, 2026
View on SEC Insider profile
Estimated value-$162kShares × reported price
Shares traded12.0k$13.55 per share
Holdings after541kDirect
% of reported position traded2.17%This security and ownership context
How reported position traded is calculated

Shares sold ÷ (holdings after + shares sold). Estimated position before: 553,985 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

MAX price since this filing

Daily closing prices, with the filing date and available return windows
MAX · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago +7.6%1w ago +1.6%1d ago +0.6%
Returns since7d -6.5%30d -19.9%90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001818383-26-000213
Class A Common Stock
Transaction date
Aug 14, 2026
Filed Aug 18, 2026, 01:53 AM · 4d delay
Shares
12,000 sh
$13.55 per share
Estimated value
-$162k
Computed from shares × price
Holdings after
541,985 sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Direct Ownership 10b5-1 Detected
Filing-only score

-4 points

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

How this score is calculated
  • direct_ownership+6 points

    direct_or_indirect_ownership = D

    Direct ownership reports the insider's personal stake.
  • tenb5_1_detected-10 points

    is_10b5_1 = true

    Stored filing content includes detected 10b5-1 language.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Technology Officer

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

  2. F2

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.435 to $13.68 per share. The Reporting Person undertakes to provide upon request by the Sec…

  3. F3

    One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

  4. F4

    Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.

  5. F5

    One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting…

  6. F6

    Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.

  7. F7

    One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting…

Original filing · 0001818383-26-000213
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