Transaction · 0001818383-26-000214

Cramer Keith

Cramer Keith, CRO, reported a transaction classified as exercise at MediaAlpha, Inc. involving 4472.000000 shares for an estimated $0.00. Reported holdings after the transaction were 277303.000000 shares. The stored filing text includes a detected 10b5-1 reference.

exerciseSEC transaction code MCRO
MAXMediaAlpha, Inc.
Filing timeAug 18
Trade dateAug 15, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$13.19
Pre-filing
1mo ago +6.7%1w ago +1.6%1d ago -0.2%
Returns since
7d -6.5%30d -6.7%90d -6.7%180d -6.7%1y -6.7%

MAX price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
MAX since 2026-08-18Filed 17 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
exercise
Code M
Identifier
0001818383-26-000214
Class A Common Stock
Transaction date
Aug 15, 2026
Filed Aug 18, 2026, 01:53 AM · 3d delay
Shares
4.47k sh
$0 per share
Estimated value
$0
Computed from shares × price
Holdings after
277k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Direct Ownership 10b5-1 Detected
-4score
Filing-only score

-4

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Revenue Officer

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").

  2. F2

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

  3. F3

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Se…

  4. F4

    Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023.

  5. F5

    One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each

  6. (2 footnotes)

    vesting date.

  7. F6

    Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024.

  8. F7

    One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each

Original filing · 0001818383-26-000214
Related transactions

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Same reporting owner
Recent company activity

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