Transaction · 0001818383-26-000216

COYNE JEFFREY B

COYNE JEFFREY B, GC, SECY, reported a transaction classified as withholding at MediaAlpha, Inc. involving 2542.000000 shares for an estimated $33478.14. Reported holdings after the transaction were 587035.000000 shares. A 10b5-1 reference was not detected in the stored filing text.

withholdingSEC transaction code FGC, SECY
MAXMediaAlpha, Inc.
Filing timeAug 18
Trade dateAug 15, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$13.19
Pre-filing
1mo ago +6.7%1w ago +1.6%1d ago -0.2%
Returns since
7d -6.5%30d -6.7%90d -6.7%180d -6.7%1y -6.7%

MAX price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
MAX since 2026-08-18Filed 17 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
withholding
Code F
Identifier
0001818383-26-000216
Class A Common Stock
Transaction date
Aug 15, 2026
Filed Aug 18, 2026, 01:53 AM · 3d delay
Shares
2.54k sh
$1.31k per share
Estimated value
-$3.34M
Computed from shares × price
Holdings after
587k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Direct Ownership
-16score
Filing-only score

-16

Compact filing score computed from stored Form 4 facts. Version v1.

Mixed or weak signal

This filing has a negative filing-only score. It may be less informative as an insider-activity signal and needs extra context.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

GENERAL COUNSEL AND SECRETARY

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.…

Original filing · 0001818383-26-000216
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