Transaction · 0001818383-26-000216

Coyne Jeffrey B

COYNE JEFFREY B, GC, SECY, reported a transaction classified as withholding at MediaAlpha, Inc. involving 4229.000000 shares for an estimated $55695.93. Reported holdings after the transaction were 577582.000000 shares. A 10b5-1 reference was not detected in the stored filing text.

withholdingSEC transaction code FGC, SECY
MAXMediaAlpha, Inc.
Trade date
Aug 15, 2026
Filing date
Aug 18, 2026
View on SEC Insider profile
Estimated value-$55.6kShares × reported price
Shares traded4.22k$13.17 per share
Holdings after577kDirect
% of reported position tradedUnavailableThis security and ownership context
How reported position traded is calculated

Calculated only for code-P purchases and code-S sales.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

MAX price since this filing

Daily closing prices, with the filing date and available return windows
MAX · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago +6.7%1w ago +1.6%1d ago -0.2%
Returns since7d -6.5%30d -19.9%90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
withholding
Code F
Identifier
0001818383-26-000216
Class A Common Stock
Transaction date
Aug 15, 2026
Filed Aug 18, 2026, 01:53 AM · 3d delay
Shares
4,229 sh
$13.17 per share
Estimated value
-$55.6k
Computed from shares × price
Holdings after
577,582 sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Direct Ownership
Filing-only score

-16 points

Compact filing score computed from stored Form 4 facts. Version v1.

Mixed or weak signal

This filing has a negative filing-only score. It may be less informative as an insider-activity signal and needs extra context.

How this score is calculated
  • direct_ownership+6 points

    direct_or_indirect_ownership = D

    Direct ownership reports the insider's personal stake.
  • tax_withholding-22 points

    transaction_code = F

    Tax withholding on vesting shares is mechanical.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

GENERAL COUNSEL AND SECRETARY

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.…

Original filing · 0001818383-26-000216
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