Transaction · 0001104659-25-018551

Prince Matthew

Prince Matthew, CEO, CHAIR, reported an open-market or private sale at Cloudflare, Inc. involving 4307.000000 shares for an estimated $634685.98. Reported holdings after the transaction were 3753.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCEO, CHAIR
NETCloudflare, Inc.
Filing timeFeb 28
Trade dateFeb 27, 2025
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
Pre-filing
Returns since

NET price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
NET since 2025-02-28Filed 554 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001104659-25-018551
Class A Common Stock
Transaction date
Feb 27, 2025
Filed Feb 28, 2025, 02:02 AM · 1d delay
Shares
4.30k sh
$14.7k per share
Estimated value
-$63.4M
Computed from shares × price
Holdings after
3.75k sh
Indirect · See footnote

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Cluster Selling Large Holdings Reduction Repeat Seller 10b5-1 Detected
-6score
Filing-only score

-6

Compact filing score computed from stored Form 4 facts. Version v1.

Mixed or weak signal

This filing has a negative filing-only score. It may be less informative as an insider-activity signal and needs extra context.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

CEO & Board Co-Chair

Officer YesDirector Yes10% YesOther No
Footnotes & amended
  1. F1

    Each share of Class B Common Stock is convertible at any time into Class A Common Stock on a one-to-one basis at the reporting person's election and has no expiration date.

  2. F2

    The shares are held of record by The Matthew Prince Revocable Trust dated October 29, 2015, for which the reporting person serves as trustee (the "Revocable Trust").

  3. F3

    The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 20, 2023.

  4. F4

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.39 to $141.38, inclusive. The reporting person undertakes to pro…

  5. F5

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.39 to $142.26, inclusive.

  6. F6

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.49 to $143.48, inclusive.

  7. F7

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $143.49 to $144.48, inclusive.

  8. F8

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $144.49 to $145.45, inclusive.

  9. F9

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.50 to $146.41, inclusive.

  10. F10

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.50 to $147.38, inclusive.

  11. F11

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $144.29 to $145.28, inclusive.

  12. F12

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.29 to $ 146.285, inclusive.

  13. F13

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.29 to $146.76, inclusive.

  14. F14

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.675 to $141.66, inclusive.

  15. F15

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $141.725 to $142.72, inclusive.

  16. F16

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.755 to $143.715, inclusive.

  17. F17

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $143.82 to $144.805, inclusive.

  18. F18

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $144.94 to $145.93, inclusive.

  19. F19

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.95 to $146.945, inclusive.

  20. F20

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.96 to $147.89, inclusive.

  21. F21

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $148.03 to $148.82, inclusive.

  22. F22

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $149.065 to $149.60, inclusive.

  23. F23

    The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $150.145 to $150.42, inclusive.

  24. F24

    The shares are held of record by The Prince Family Nonexempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.

  25. F25

    The shares are held of record by The Prince Family Exempt Irrevocable Trust dated March 29, 2016, for which the reporting person serves as an investment advisor.

  26. F26

    The shares are held of record by The Matthew Prince 2023 Grantor Retained Annuity Trust UA 05/22/2023, for which the reporting person serves as co-trustee and investment advisor.

  27. F27

    The shares are held of record by The Matthew Prince 2023 Grantor Retained Annuity Trust 2 UA 08/14/2023, for which the reporting person serves as co-trustee and investment advisor.

  28. F28

    The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust UA 05/20/2024, for which the reporting person serves as co-trustee and investment advisor.

  29. F29

    The shares are held of record by The Matthew Prince 2024 Grantor Retained Annuity Trust 2 UA 08/20/2024, for which the reporting person serves as co-trustee and investment advisor.

Original filing · 0001104659-25-018551
Related transactions

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Same reporting owner
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