Transaction · 0001835830-25-000027

Rowland Stephen Eric

Rowland Stephen Eric, PRES, reported an open-market or private sale at Klaviyo, Inc. involving 11699.000000 shares for an estimated $407476.17. Reported holdings after the transaction were 260857.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SPRES
KVYOKlaviyo, Inc.
Filing timeMar 08
Trade dateMar 07, 2025
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
Pre-filing
1mo ago1w ago1d ago
Returns since
7d30d90d180d1y

KVYO price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
KVYO since 2025-03-08Filed 545 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001835830-25-000027
Series A Common Stock
Transaction date
Mar 07, 2025
Filed Mar 08, 2025, 12:27 AM · 1d delay
Shares
11.6k sh
$3.48k per share
Estimated value
-$40.7M
Computed from shares × price
Holdings after
260k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Cluster Selling Direct Ownership Large Sale Repeat Seller 10b5-1 Detected
0score
Filing-only score

0

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

President

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    These transactions were effected by the Reporting Person pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 22, 2024.

  2. F2

    The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $36.61 to $37.60 per share. The Reporting Person undertakes to provide…

  3. F3

    The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $35.63 to $36.59 per share. The Reporting Person undertakes to provide…

  4. F4

    The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $34.57 to $35.56 per share. The Reporting Person undertakes to provide…

  5. F5

    The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $33.89 to $34.56 per share. The Reporting Person undertakes to provide…

  6. F6

    Consists of (i) 93,315 shares of the Issuer's Series A Common Stock, par value $0.001 per share ("Series A Common Stock"), and (ii) 152,939 unvested restricted stock units awarded under the Issuer's 2…

Original filing · 0001835830-25-000027
Related transactions

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Same reporting owner
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KVYO