Transaction · 0000929638-26-003123

Cyr William B.

Cyr William B., CEO, reported an open-market or private sale at Freshpet, Inc. involving 41023.000000 shares for an estimated $2990986.93. Reported holdings after the transaction were 245805.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCEO
FRPTFreshpet, Inc.
Filing timeAug 18
Trade dateAug 14, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$72.63
Pre-filing
1mo ago -22.6%1w ago -7.9%1d ago +0.1%
Returns since
7d +3.4%30d -3.2%90d -3.2%180d -3.2%1y -3.2%

FRPT price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
FRPT since 2026-08-18Filed 17 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0000929638-26-003123
Common Stock
Transaction date
Aug 14, 2026
Filed Aug 18, 2026, 08:06 PM · 4d delay
Shares
41.0k sh
$7.29k per share
Estimated value
-$299M
Computed from shares × price
Holdings after
245k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Direct Ownership Large Sale 10b5-1 Detected
-4score
Filing-only score

-4

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Executive Officer

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

  2. F2

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.902 to $72.912.

  3. F3

    The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding th…

  4. F4

    The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.

Original filing · 0000929638-26-003123
Related transactions

0 other filings

Same reporting owner
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