Transaction · 0001818383-26-000257

Nonko Eugene

Nonko Eugene, DIR, reported an open-market or private sale at MediaAlpha, Inc. involving 1940.000000 shares for an estimated $22090.97. Reported holdings after the transaction were 795680.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SDIR
MAXMediaAlpha, Inc.
Trade date
Oct 19, 2026
Filing date
Oct 22, 2026
View on SEC Insider profile
Estimated value-$22.0kShares × reported price
Shares traded1.94k$11.39 per share
Holdings after795kDirect
% of reported position traded0.24%This security and ownership context
How reported position traded is calculated

Shares sold ÷ (holdings after + shares sold). Estimated position before: 797,620 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

MAX price since this filing

Daily closing prices, with the filing date and available return windows
MAX · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago -8.9%1w ago -12.7%1d ago -0.2%
Returns since7d30d90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001818383-26-000257
Class A Common Stock
Transaction date
Oct 19, 2026
Filed Oct 22, 2026, 01:40 AM · 3d delay
Shares
1,940 sh
$11.39 per share
Estimated value
-$22.0k
Computed from shares × price
Holdings after
795,680 sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Cluster Selling Direct Ownership Repeat Seller 10b5-1 Detected
Filing-only score

-4 points

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

How this score is calculated
  • direct_ownership+6 points

    direct_or_indirect_ownership = D

    Direct ownership reports the insider's personal stake.
  • tenb5_1_detected-10 points

    is_10b5_1 = true

    Stored filing content includes detected 10b5-1 language.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

No officer title

Officer NoDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.

  2. F2

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.23 to $11.58 per share. The Reporting Person undertakes to provide upon request by the Secu…

  3. F3

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.445 to $11.91 per share. The Reporting Person undertakes to provide upon request by the Sec…

  4. F4

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.59 to $11.72 per share. The Reporting Person undertakes to provide upon request by the Secu…

  5. F5

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.23 to $11.59 per share. The Reporting Person undertakes to provide upon request by the Secu…

  6. F6

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.40 to $11.91 per share. The Reporting Person undertakes to provide upon request by the Secu…

Original filing · 0001818383-26-000257
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