Transaction · 0000929638-26-003184

Cyr William B.

Cyr William B., CEO, reported an open-market or private sale at Freshpet, Inc. involving 41028.000000 shares for an estimated $3068894.40. Reported holdings after the transaction were 288493.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCEO
FRPTFreshpet, Inc.
Trade date
Aug 19, 2026
Filing date
Aug 21, 2026
View on SEC Insider profile
Estimated value-$3.06MShares × reported price
Shares traded41.0k$74.80 per share
Holdings after288kDirect
% of reported position traded12.45%This security and ownership context
How reported position traded is calculated

Shares sold ÷ (holdings after + shares sold). Estimated position before: 329,521 shares.

Row-level estimate for this security and ownership context, not the insider’s complete portfolio. Joint ownership, other transactions in the filing, amendments and footnotes can affect interpretation.

FRPT price since this filing

Daily closing prices, with the filing date and available return windows
FRPT · Daily closing priceLoading daily prices…
Filing dateReturn windows appear as prices become available.
Pre-filing1mo ago -23.0%1w ago -2.2%1d ago -1.8%
Returns since7d -4.3%30d -16.9%90d180d1y

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0000929638-26-003184
Common Stock
Transaction date
Aug 19, 2026
Filed Aug 21, 2026, 08:05 PM · 2d delay
Shares
41,028 sh
$74.80 per share
Estimated value
-$3.06M
Computed from shares × price
Holdings after
288,493 sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $100kLarge $1.00M
Direct Ownership Large Sale Repeat Seller 10b5-1 Detected
Filing-only score

0 points

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

How this score is calculated
  • direct_ownership+6 points

    direct_or_indirect_ownership = D

    Direct ownership reports the insider's personal stake.
  • timely_filing+4 points

    reporting_delay_days = 2

    Filing reported within two business days of the transaction.
  • tenb5_1_detected-10 points

    is_10b5_1 = true

    Stored filing content includes detected 10b5-1 language.
Read the scoring methodology

Signed filing-only points, not a probability or expected return. Version v1.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Executive Officer

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

  2. F2

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.804 to $74.806.

  3. F3

    The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding th…

  4. F4

    The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.

Original filing · 0000929638-26-003184
Related transactions

0 other transactions

Same SEC filing
Recent company activity

0 recent txs

FRPT