Transaction · 0000929638-26-003184

Cyr William B.

Cyr William B., CEO, reported a transaction classified as exercise at Freshpet, Inc. involving 9030.000000 shares for an estimated $0.00. Reported holdings after the transaction were 26230.000000 shares. The stored filing text includes a detected 10b5-1 reference.

exerciseSEC transaction code MCEO
FRPTFreshpet, Inc.
Filing timeAug 21
Trade dateAug 19, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$73.96
Pre-filing
1mo ago -23.0%1w ago -2.2%1d ago -1.8%
Returns since
7d -4.3%30d -4.3%90d -4.3%180d -4.3%1y -4.3%

FRPT price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
FRPT since 2026-08-21Filed 14 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Derivative
Type
exercise
Code M
Identifier
0000929638-26-003184
Options to purchase common stock
Transaction date
Aug 19, 2026
Filed Aug 21, 2026, 08:05 PM · 2d delay
Shares
9.02k sh
$0 per share
Estimated value
$0
Computed from shares × price
Holdings after
26.2k sh
Indirect · By Irrevocable Spousal Trust for Linda W. Cyr

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Derivative Transaction Large Holdings Reduction 10b5-1 Detected
-22score
Filing-only score

-22

Compact filing score computed from stored Form 4 facts. Version v1.

Low filing signal

This filing has a meaningfully negative filing-only score. It is likely less useful as a positive insider-activity signal.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Executive Officer

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

  2. F2

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.804 to $74.806.

  3. F3

    The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding th…

  4. F4

    The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.

Original filing · 0000929638-26-003184
Related transactions

0 other filings

Same reporting owner
Recent company activity

0 recent txs

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