Transaction · 0000929638-26-003159

Cyr William B.

Cyr William B., CEO, reported an open-market or private sale at Freshpet, Inc. involving 651.000000 shares for an estimated $47138.91. Reported holdings after the transaction were 33503.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCEO
FRPTFreshpet, Inc.
Filing timeAug 19
Trade dateAug 17, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$75.03
Pre-filing
1mo ago -24.5%1w ago -9.7%1d ago -3.0%
Returns since
7d -0.2%30d -6.3%90d -6.3%180d -6.3%1y -6.3%

FRPT price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
FRPT since 2026-08-19Filed 16 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0000929638-26-003159
Common Stock
Transaction date
Aug 17, 2026
Filed Aug 19, 2026, 08:28 PM · 2d delay
Shares
651 sh
$7.24k per share
Estimated value
-$4.71M
Computed from shares × price
Holdings after
33.5k sh
Indirect · By Spouse

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Repeat Seller 10b5-1 Detected
-6score
Filing-only score

-6

Compact filing score computed from stored Form 4 facts. Version v1.

Mixed or weak signal

This filing has a negative filing-only score. It may be less informative as an insider-activity signal and needs extra context.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Executive Officer

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 5, 2025.

  2. F2

    The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.755 to $72.870.

  3. F3

    The reporting person undertakes to provide to Freshpet, Inc., any security holders of Freshpet, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding th…

  4. F4

    The options were issued pursuant to the Issuer's 2014 Omnibus Incentive Plan. These options are fully vested as of December 31, 2020.

Original filing · 0000929638-26-003159
Related transactions

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Same reporting owner
Recent company activity

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