Transaction · 0001818383-26-000010

Yi Steven

Yi Steven, SR, reported an open-market or private sale at MediaAlpha, Inc. involving 8000.000000 shares for an estimated $92078.40. Reported holdings after the transaction were 2799330.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SSR
MAXMediaAlpha, Inc.
Filing timeJan 14
Trade dateJan 12, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
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MAX price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
MAX since 2026-01-14Filed 233 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001818383-26-000010
Class A Common Stock
Transaction date
Jan 12, 2026
Filed Jan 14, 2026, 10:37 PM · 2d delay
Shares
8.00k sh
$1.15k per share
Estimated value
-$9.20M
Computed from shares × price
Holdings after
2.79M sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Cluster Selling Direct Ownership Repeat Seller 10b5-1 Detected
0score
Filing-only score

0

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

See Remarks

Officer YesDirector Yes10% NoOther No
Footnotes & amended
  1. F1

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

  2. F2

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Sec…

  3. F3

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Sec…

  4. F4

    Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.44 to $11.80 per share. The Reporting Person undertakes to provide upon request by the Secu…

Original filing · 0001818383-26-000010
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