Transaction · 0001818383-26-000002

Yeh Kuanling Amy

Yeh Kuanling Amy, CTO, reported an open-market or private sale at MediaAlpha, Inc. involving 3000.000000 shares for an estimated $38850.00. Reported holdings after the transaction were 396662.000000 shares. The stored filing text includes a detected 10b5-1 reference.

Open-market sellSEC transaction code SCTO
MAXMediaAlpha, Inc.
Filing timeJan 02
Trade dateJan 02, 2026
Filing · SECView on SEC
InsiderProfile

Price performance since filing

Close on the filing date, the pre-filing context, and the forward return at standard windows
Price at filing
$11.95
Pre-filing
1mo ago +5.6%1w ago +5.6%1d ago +5.6%
Returns since
7d +0.0%30d +0.0%90d -24.0%180d +7.1%1y +2.9%

MAX price since this filing

30 days of pre-filing context and vertical markers at the filing date plus 7d / 30d / 90d / 180d / 1y afterwards
MAX since 2026-01-02Filed 245 days ago · 30 days of pre-filing context shaded
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Filing datePost-filing windows (7d, 30d, 90d, 180d, 1y)30 days of pre-filing context

Transaction facts

Stored Form 4 columns with their raw values

Non-derivative
Type
Sell
Code S
Identifier
0001818383-26-000002
Class A Common Stock
Transaction date
Jan 02, 2026
Filed Jan 02, 2026, 11:03 PM · 0d delay
Shares
3.00k sh
$1.29k per share
Estimated value
-$3.88M
Computed from shares × price
Holdings after
396k sh
Direct

Filing signal explanations

Badges describe filing facts only — not predictions.

Cluster 14dRepeat 30dPattern $10.0MLarge $100M
Direct Ownership 10b5-1 Detected
0score
Filing-only score

0

Compact filing score computed from stored Form 4 facts. Version v1.

Neutral filing signal

This filing is broadly neutral on the filing-only scale. The Form 4 facts do not strongly tilt positive or negative.

Reported relationships & other filings

Form 4 relationship flags and nearby filing context

Reported roles

Chief Technology Officer

Officer YesDirector No10% NoOther No
Footnotes & amended
  1. F1

    The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.

Original filing · 0001818383-26-000002
Related transactions

0 other filings

Same reporting owner
Recent company activity

0 recent txs

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